About us
K A I S H I consulting is a small group of professionals with varied national and international experiences, which allows us to take a more holistic approach towards processes and markets.
We work within the boutique consulting business model, which means our degree of service customisation is extremely high.
We are an international team from Italy, Indonesia and Portugal, bringing together the know-how from very distinct markets, and yes, we've chosen a japanese name. This is due to our team's love for the japanese culture, and also to our methodologies, which translate into the highest standards and rigour, as we aim to always present the best results possible.
Our mission is to support companies in developing or improving their internal and external communication processes, through the use of marketing tools, in order to keep both employees and customers happy.
We strive to be indispensable for micro, small and medium enterprises in terms of managing both employee and customer satisfaction.
THE INSIDE
Our motivation and inspiration is the japanese kaizen philosophy, which means search for continuous improvement. This was the main inspiration for this business model's concept.
Kaizen implies continuous improvement starting from the inside of company, from the highest ranking to the least experienced employee. This is why we believe that any company that understands this is a company that will get further and ahead. What we seek to do is applicable to any employee, from receptionists to managing directors.
Good communications doesn't need to make any type of distinction among employees.
This is the philosophy that is behind the first part of our motto:
Employee focus:
THE OUTSIDE
Once again, inspired by the japanese culture, we seek to support companies in the process of improving their customer oriented services. The word that best describes what we aim to implement is kikubari, which means "to think of others". And this is the reason why Japan is the best example, they think: customer first! So, our objective is to help support companies understand their customers and what they can improve on to increase customer loyalty.
Gaining new customers is great, but it is a much more expensive process than keeping the existing ones. If we have one mouth and two ears, maybe that is a sign that we should hear more and say only what is necessary.
This is where the second part of our motto comes from:
Customer focus:
WHAT WE DO
Based on our experience and contact with customers, we understand that sometimes companies do not know exactly what is happening on the inside, especially in regards to companies that are mostly production-oriented. These are companies that sometimes have teams that do not function as a consolidated unit, and this eventually turns into losses: poor use of time, complicating processes, low efficiency. All these losses eventually have an impact on the company's structure, translating into a form of emotional distress (yes, emotional, a company is a living organism formed by people, if people are unhappy the company suffers too). This distress will eventually become profit loss, given that an employee who isn't motivated will not be as productive, or this may even convert into higher staff turnover rates. This is where internal marketing comes into play, the tool that allows for a company to turn their employees into their own customers, by making them feel motivated, happier and appreciated, converting them into loyal internal customers. All it takes is providing employees with the right opportunities at the right time. This can be achieved through a healthier and more efficient communications structure.
Now, although we know that many times internal marketing is neglected to the benefit of external marketing, we also know that consumer focus is many times done the wrong way. This usually results in customers that are not heard, and companies that choose to do what they think to be what their customers want... rather than what they need. This is why we strongly believe that companies that best understand their clients, and that are capable of extracting more valuable results from their market analysis, are the companies that get competitive advantage. For this, it is crucial that companies understand that they should improve their interaction with their customers, whether it is through marketing events, with or without market studies associated to them, or through focus groups to test their products, of even through their after-sales. The secret lies in keeping an open communication line between company and customer, having a specialised team to interpret for them, and never be afraid of what the customer might say. Any feedback is better than no feedback at all.
Who I Am:
Anna Rovani
Communication and digital content creation
Hey! I’m Anna Rovani, a communication and digital content creation specialist. I aim to create and engage a community of customers for your company.
Focusing on content creation, advertising and events organisation, I aim to cover all your internal and external communication needs.
My Journey:
Working as a copywriter in several communication agencies and as an editor in publishing companies, my skills include creative writing, advertising communication and events management. I’m a professional in communication and media with a university degree in Cultural Sciences and a master's degree in artistic and cultural events planning.
My skills include:
-
Rebranding
-
Events planning and coordination
-
Content Creation
-
Creative communication
-
Advertising Strategy
-
Internal communication
-
Digital advertising
-
Social network management
Irene Santoso
Digital marketing and advertising specialist
Who I Am:
Hello, I am Irene Santoso, a versatile digital marketing specialist with a passion for leveraging data analytics to drive strategic decision-making. With a sound background in both digital marketing and data analysis, I bridge the gap between creative campaigns and measurable results, ensuring maximum ROI.
My Journey:
Starting as a marketing scientist with a PhD in digital marketing and advertising, I have worked with multiple companies in developing and executing data-driven marketing strategies to enhance online presence, utilizing social channels and SEO to increase website traffic and conversion rates, and using AI powered tools such as Google Analytics, SPSS, and Tableau to analyze user behavior and campaign effectiveness, and to generate regular reports, highlighting key metrics and recommending optimizations.
My skills include:
-
Market research
-
Marketing & advertising research
-
Business intelligence and competitor analysis
-
Digital strategy development
-
Search Engine Optimization (SEO)
-
Social media management
-
Marketing automation
-
Analytics and Reporting
